The direct dialogue between brand and consumer.
With MIV , buying a product becomes an experience for customers, we give value to the place where it is produced, we give value to the creator and to the manufacturer. We propose that companies can communicate their best practices in terms of sustainability, showing the culture of social responsibility and to increase , through communication, the transparency of the production processes and the perceived value of the product. At the same time companies can obtain relevant information about the needs of its customers to optimize their products.